Analytics

Sales Metrics

Polar offers a professional metrics dashboard out of the box. So you can stay focused on increasing revenue vs. how to measure it.

Missing any metrics? Let us know so we can add it.

You can easily slice and dice metrics with the filters below.

Change the time period in the X-axis to one of:

You can choose a date range to view all metrics for.

By default metrics reflect the total across all products. However, you can specify individual products or subscription tiers to filter metrics by.

Revenue: How much revenue you’ve earned before fees.
Orders: How many product sales and subscription payments have been made.
Average Order Value (AOV): The average earning per order, i.e. revenue / orders.
One-Time Products: Amount of products sold.
One-Time Products Revenue: Amount of revenue earned from products.
New Subscriptions: Amount of new subscriptions.
New Subscription Revenue: Amount of revenue earned from new subscriptions.
Renewed Subscriptions: Amount of renewed subscriptions.
Renewed Subscription Revenue: Amount of revenue earned from renewed subscriptions.
Active Subscriptions: Amount of active subscriptions (new + renewed).
Monthly Recurring Revenue (MRR): Amount of revenue earned from active subscriptions.
Checkouts: Number of created checkouts.
Succeeded Checkouts: Number of successful checkouts, i.e. checkouts that lead to a new order or subscription.
Checkouts Conversion Rate: The percentage of successful checkouts out of all created checkouts.

Costs: How much costs you’ve incurred.
Cumulative Costs: How much costs you’ve incurred over time.
Cost Per User: The average cost per active user.
Gross Margin: The gross margin, i.e. revenue - costs.
Gross Margin Percentage: The gross margin percentage, i.e. gross margin / revenue.
Net Cashflow: The net cashflow, i.e. revenue - costs.
Monthly Recurring Cost (MRC): The monthly recurring cost, i.e. costs / active subscriptions.
Return on Investment (ROI): The return on investment, i.e. (revenue - costs) / costs.