> ## Documentation Index
> Fetch the complete documentation index at: https://polar.sh/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

## Sales Metrics

Polar offers a professional metrics dashboard out of the box. So you can stay focused on increasing revenue vs. how to measure it.

<img className="block dark:hidden" src="https://mintcdn.com/polar/Ut0vPUvE1pIdMcH2/assets/features/analytics/overview.light.png?fit=max&auto=format&n=Ut0vPUvE1pIdMcH2&q=85&s=f926ad1de9c00a3f8ba61bf2e90776aa" width="5108" height="2648" data-path="assets/features/analytics/overview.light.png" />

<img className="hidden dark:block" src="https://mintcdn.com/polar/Ut0vPUvE1pIdMcH2/assets/features/analytics/overview.dark.png?fit=max&auto=format&n=Ut0vPUvE1pIdMcH2&q=85&s=010e4bacd232feaa9964092602b7c826" width="5108" height="2646" data-path="assets/features/analytics/overview.dark.png" />

**Missing any metrics?** [Let us know so we can add it.](https://github.com/orgs/polarsource/discussions/categories/feature-requests)

### Filters

You can easily slice and dice metrics with the filters below.

### Period

Change the time period in the X-axis to one of:

* Yearly
* Monthly
* Weekly
* Daily
* Hourly

### Timeframe

You can choose a date range to view all metrics for.

### Product

By default metrics reflect the total across all products. However, you can specify individual products or subscription tiers to filter metrics by.

## Metrics

* **Revenue**: How much revenue you've earned before fees.
* **Orders**: How many product sales and subscription payments have been made.
* **Average Order Value (AOV)**: The average earning per order, i.e. revenue / orders.
* **One-Time Products**: Amount of products sold.
* **One-Time Products Revenue**: Amount of revenue earned from products.
* **New Subscriptions**: Amount of new subscriptions.
* **New Subscription Revenue**: Amount of revenue earned from new subscriptions.
* **Renewed Subscriptions**: Amount of renewed subscriptions.
* **Renewed Subscription Revenue**: Amount of revenue earned from renewed subscriptions.
* **Active Subscriptions**: Amount of active subscriptions (new + renewed).
* **Monthly Recurring Revenue (MRR)**: Amount of revenue earned from active subscriptions.
* **Checkouts**: Number of created checkouts.
* **Succeeded Checkouts**: Number of successful checkouts, i.e. checkouts that lead to a new order or subscription.
* **Checkouts Conversion Rate**: The percentage of successful checkouts out of all created checkouts.

## Cost Metrics

* **Costs**: How much costs you've incurred.
* **Cumulative Costs**: How much costs you've incurred over time.
* **Cost Per User**: The average cost per active user.
* **Gross Margin**: The gross margin, i.e. revenue - costs.
* **Gross Margin Percentage**: The gross margin percentage, i.e. gross margin / revenue.
* **Net Cashflow**: The net cashflow, i.e. revenue - costs.
* **Monthly Recurring Cost (MRC)**: The monthly recurring cost, i.e. costs / active subscriptions.
* **Return on Investment (ROI)**: The return on investment, i.e. (revenue - costs) / costs.